Farms on the T?

Posted on August 17, 2011

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From mid August through mid October, riders on the Red and Orange Lines will be able to find farmers’ markets, farms, farm stands, agricultural fairs, CSA’s, wine makers, dairy, pick-your-own farms, agri-tourism, garden centers, Buy Locals, culinary destinations, and much more – all while commuting on the T. Thanks to a collaborative effort between the MBTA and the Massachusetts Department of Agricultural Resources (MDAR), MDAR is launching an outreach ad campaign that will direct folks to the Department’s MassGrown & Fresher website via a QR Code. Riders can scan the QR code and connect directly to local agriculture near to where they live.

MDAR is the first  Department of Agriculture in the country to integrate a QR Code into outreach materials (the first one appeared on the back of its 2011 fairs brochure).  Said Commissioner Scott Soares, “We are a scrappy agency and will try all kinds of things to get the word out to more people how they can better access locally grown agricultural products

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